Brick and Mortar Business: Increasing Marketing Reach

Increase Business Success with Effective Marketing Strategies

In this blog, I will dive into various strategies on how to effectively market your brick-and-mortar business. With years of experience in the industry, let me break down the key elements of successful marketing and provide practical knowledge that you can implement right away.

People are more likely to buy locally. Sometimes we get discouraged that we are “stuck” in one place, this is now to your benefit – if you have a service or goods, you need to work on your neighborhood and let them talk about your business to expand that radius for you.

If you own a physical store/ business location, your most important marketing area is your neighborhood and then the ten-mile radius around your business. Understanding consumer behavior within this radius is crucial for attracting customers and driving revenue. To effectively own and control your turf, we recommend two primary strategies: 

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1. Funnels

Funnels are other businesses that can refer customers to your store. For example, if you own a health and wellness company, your funnels could include nutrition, chiropractic professionals, yoga studios, and personal trainers. By partnering with and cross-marketing with these types of similar businesses, you can attract customers and increase foot traffic to your store. Additionally, digital sign marketing, t-shirts, and charitable fundraising within these funnels can further promote your brand.

2. Digital Marketing

With the prevalence of smartphones, digital marketing is a key component of successfully marketing your brick-and-mortar business. Consumers spend a significant amount of time on their phones, making it essential for your business to be visible in their online searches. Utilize search engine optimization (SEO) techniques, such as Google AdWords and obtaining Google reviews, to ensure your business appears at the top of relevant local searches. Social media advertising is also crucial for staying top-of-mind with potential customers.

3. The Power of Execution

While having great ideas for marketing is important, execution is what truly determines success. Without fully executing your ideas and strategies, they remain just that – ideas. The host emphasizes the importance of executing ideas 100% to determine their effectiveness. Half-hearted efforts will never provide a clear picture of whether an idea could have been successful. By dedicating time, energy, and resources to executing ideas, you give them the best chance to thrive. Sometimes it pays to hire an agency to help you get started or do some of the heavy lifting if you are short on resources or manpower. It will pay off to hire an agency that can get the ball rolling and get customers coming in fast.

4. Expanding to Online Businesses

If you have an online business or are considering transitioning to one, it is suggested to apply similar marketing strategies as brick-and-mortar businesses. However, instead of driving foot traffic to a physical store, your funnel will lead customers to your website or online shopping platform. Utilize digital marketing techniques, such as social media advertising and influencer marketing, to maximize your online presence and attract customers.

5. Influencer Marketing

Influencer marketing, once reserved for those with millions of followers, has evolved to include influencers with smaller but highly engaged audiences. By partnering with influencers who have around 5,000 followers, you can tap into their influence and effectively promote your brand. This more targeted approach to influencer marketing allows for better ROI and relatability.

While traditional marketing methods like print ads, direct mail, and digital signs still have relevance. As digital marketing continues to provide great results and a higher return on investment, traditional marketing platforms will need to reevaluate their pricing and adapt to the changing landscape.

Remember, the key to successful marketing lies in owning and controlling your neighborhood and then expanding beyond. By executing your ideas fully, and adapting to the evolving digital landscape. By implementing these strategies, you can increase your business’s visibility, attract more customers, and ultimately drive greater success.